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Trend-setting types are easily displayed and communicated online to draw clients. Posts on Instagram or Facebook can shortly improve consciousness about new developments in fashion, which subsequently might create high demand for specific items or manufacturers, new “purchase now button” expertise can link these styles with direct sales. The benefits of primary research are particular information about a fashion brand’s consumer is explored.
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Another fashion advertisement seen as racist was from GAP, an American worldwide clothing model. GAP collaborated with Ellen DeGeneres in 2016 for the advertisement. It options 4 playful young ladies, with a tall White girl leaning along with her arm on a shorter Black woman’s head. Upon release, some viewers harshly criticized it, claiming it reveals an underlying passive racism. A consultant from The Root commented that the advert portrays the message that Black people are undervalued and seen as props for White individuals to look higher.
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